Charlie’s Deli Case Study
Roles & Responsibilities
UX Design, Researcher, Wireframes and Prototypes.
Overview
Design a rewards program for a local sandwich shop app. After a competitive audit and user research, I designed a rewards feature to integrate into the existing ordering app.
Problem Statement
The current ordering app does not have a rewards feature. Make sure users can easily sign up for rewards using existing accounts and earn points for purchases on the app and in store using phone number or email address.
Users & Audience

Scope & Constraints
Integrate new rewards feature into existing ordering app.
Timeline April – May 2021
Process
Competitive Audit and Report

Brainstorming / Crazy 8’s

Wireframing

Usability Study

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