Charlie’s Deli Case Study

Roles & Responsibilities

UX Design, Researcher, Wireframes and Prototypes.

Overview

Design a rewards program for a local sandwich shop app. After a competitive audit and user research, I designed a rewards feature to integrate into the existing ordering app.

Problem Statement

The current ordering app does not have a rewards feature. Make sure users can easily sign up for rewards using existing accounts and earn points for purchases on the app and in store using phone number or email address.