Charlie’s Deli Case Study

Roles & Responsibilities

UX Design, Researcher, Wireframes and Prototypes.


Design a rewards program for a local sandwich shop app. After a competitive audit and user research, I designed a rewards feature to integrate into the existing ordering app.

Problem Statement

The current ordering app does not have a rewards feature. Make sure users can easily sign up for rewards using existing accounts and earn points for purchases on the app and in store using phone number or email address.

Users & Audience
User Personas
User Journey Map
Scope & Constraints

Integrate new rewards feature into existing ordering app.

Timeline April – May 2021

Competitive Audit and Report
Brainstorming / Crazy 8’s
Usability Study
Low Fidelity Prototype
Revisions / Research Study Presentation